《Express News》 Top Japanese company of eye drops has selected Geneva for its long-term strategy

Santen, the top Japanese company of eye drops has inaugurated its European office in Geneva, reported by Tribune de Genève on 2 September. It is reported that the company had selected Switzerland for its stability that is indispensable for a long term project, which is to become the third largest company in the ophthalmic field worldwide, from the present 15th. Major reasons of the selection of Geneva, among other Cantons, were its professionalism and good understanding of the company’s needs.

Santen’s office in Geneva will have fifteen (15) managers at the begining, and double the number in three to five years to come.

(Note, Information from Japanese source was not available yet as of 3 September.)

Point of interest: Santen had a long-term strategy in mind.

Facts aout Santen

  • Established in Osaka in 1890
  • Revenue (March 2015) — US$ 1,419.2 Million
  • Products — Eye drops for a variety of eye diseases, including glaucoma and dry eye, supported by research and development, production and quality compliance, and sales and marketing
  • The number of employees — About 3200 worldwide

The company web site –> http://www.santen.eu/eu/Pages/default.aspx

SANTE FX NEO AYANAMI REI 1
SANTE FX NEO AYANAMI REI 1
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Author: Yoshiko KURISAKI (栗崎由子)

I am Yoshiko Kurisaki, Japanese, executive consultant specializing in cross-cultural management between Europe and Japan. Being based in Geneva, I travel between Europe and Japan. Culture may be a stop factor in business. That said, if you go beyond that, culture is a vaIuable source of inspirations and innovation. I help European businesses to turn cultural barriers to innovation.   栗崎由子(くりさき よしこ)、ダイバーシティ マネジメント コンサルタント。二十余年間欧州の国際ビジネスのまっただ中で仕事をしてきました。その経験を生かし、日欧企業むけにビジネスにひそむ異文化間コミュニケーションギャップを解消し、国籍、文化、性別など人々の違いを資源に変えることのできるマインドセットを育てるための研修やコンサルティングを行なっています。文化の違いは”面倒なこと”ではなく新しい価値を生み出す源泉です。日本人の良さを国際ビジネスに生かしながら、違いを資源に変えて価値を創造しましょう。ジュネーブ在住で、日本とスイスを往復しています。

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