《Express News》 Top Japanese company of eye drops has selected Geneva for its long-term strategy

Santen, the top Japanese company of eye drops has inaugurated its European office in Geneva, reported by Tribune de Genève on 2 September. It is reported that the company had selected Switzerland for its stability that is indispensable for a long term project, which is to become the third largest company in the ophthalmic field worldwide, from the present 15th. Major reasons of the selection of Geneva, among other Cantons, were its professionalism and good understanding of the company’s needs.

Santen’s office in Geneva will have fifteen (15) managers at the begining, and double the number in three to five years to come.

(Note, Information from Japanese source was not available yet as of 3 September.)

Point of interest: Santen had a long-term strategy in mind.

Facts aout Santen

  • Established in Osaka in 1890
  • Revenue (March 2015) — US$ 1,419.2 Million
  • Products — Eye drops for a variety of eye diseases, including glaucoma and dry eye, supported by research and development, production and quality compliance, and sales and marketing
  • The number of employees — About 3200 worldwide

The company web site –> http://www.santen.eu/eu/Pages/default.aspx

SANTE FX NEO AYANAMI REI 1
SANTE FX NEO AYANAMI REI 1
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Author: Yoshiko KURISAKI (栗崎由子)

I am Yoshiko Kurisaki, Japanese, executive consultant specialising in cross-cultural management between Europe and Japan. Having lived in Europe for about 30 years, I'm back to Japan. Culture may be a stop factor in business. On the contrary, if you go beyond that, culture is a valuable source of inspirations and innovation. I help European businesses to turn cultural barriers to innovation.   栗崎由子(くりさき よしこ) 国際コミュニケーション コンサルタント。欧州で30年間、世界230か国以上の人々と仕事をして体得した本物の国際コミュニケーションのコツをお教えします。あなたの仕事が進みます、交渉が捗ります。無料相談(30分)はこちらからどうぞ → https://goo.gl/WpjQ7L

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