CSR Report Review – NEC

Review of CRS reports was one of the assignment during the CSR course of the University of Geneva.

I have selected NEC, a major company in the Information and Communications Technology (ICT) industry in Japan.

(Note: The information I used for the review is the one posted at the company’s web site in February, 2011.)

NEC has a solid tradition in integrating CSR in its corporate vision. When evaluated against the fifteen benchmarks used at the course work, the report was found to fulfill most of criteria to be transparent and responsible.

Next challenge of CSR for NEC would be to involve stakeholders in its overseas operations. This may neccesitate to include in the stake holders NGOs working on various social values, such as human rights and the environment.

Globalisation of corporate activities inevitably requires CSR professionals to assess how much and in what ways the spirit of CSR is exercised outside the home country. This is a challenge even to those companies with best CSR practice. I would expect too see what new history of CSR would NEC create outside Japan.

My presentation at the CSR course is available here.

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Author: Yoshiko KURISAKI (栗崎由子)

I am Yoshiko Kurisaki, Japanese, executive consultant specialising in cross-cultural management between Europe and Japan. Having lived in Europe for about 30 years, I'm back to Japan. Culture may be a stop factor in business. On the contrary, if you go beyond that, culture is a valuable source of inspirations and innovation. I help European businesses to turn cultural barriers to innovation.   栗崎由子(くりさき よしこ) 国際コミュニケーション コンサルタント。欧州で30年間、世界230か国以上の人々と仕事をして体得した本物の国際コミュニケーションのコツをお教えします。あなたの仕事が進みます、交渉が捗ります。無料相談(30分)はこちらからどうぞ → https://goo.gl/WpjQ7L

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