CSR Report Review – NEC

Review of CRS reports was one of the assignment during the CSR course of the University of Geneva.

I have selected NEC, a major company in the Information and Communications Technology (ICT) industry in Japan.

(Note: The information I used for the review is the one posted at the company’s web site in February, 2011.)

NEC has a solid tradition in integrating CSR in its corporate vision. When evaluated against the fifteen benchmarks used at the course work, the report was found to fulfill most of criteria to be transparent and responsible.

Next challenge of CSR for NEC would be to involve stakeholders in its overseas operations. This may neccesitate to include in the stake holders NGOs working on various social values, such as human rights and the environment.

Globalisation of corporate activities inevitably requires CSR professionals to assess how much and in what ways the spirit of CSR is exercised outside the home country. This is a challenge even to those companies with best CSR practice. I would expect too see what new history of CSR would NEC create outside Japan.

My presentation at the CSR course is available here.

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Author: Yoshiko KURISAKI (栗崎由子)

I am Yoshiko Kurisaki, Japanese, executive consultant specializing in cross-cultural management between Europe and Japan. Being based in Geneva, I travel between Europe and Japan. Culture may be a stop factor in business. That said, if you go beyond that, culture is a vaIuable source of inspirations and innovation. I help European businesses to turn cultural barriers to innovation.   栗崎由子(くりさき よしこ)、ダイバーシティ マネジメント コンサルタント。二十余年間欧州の国際ビジネスのまっただ中で仕事をしてきました。その経験を生かし、日欧企業むけにビジネスにひそむ異文化間コミュニケーションギャップを解消し、国籍、文化、性別など人々の違いを資源に変えることのできるマインドセットを育てるための研修やコンサルティングを行なっています。文化の違いは”面倒なこと”ではなく新しい価値を生み出す源泉です。日本人の良さを国際ビジネスに生かしながら、違いを資源に変えて価値を創造しましょう。ジュネーブ在住で、日本とスイスを往復しています。

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