Food for thoughts from Lift ’10

I’m listing randomly words which I’ve caught during three says of Lift ’10 and which were inspiring for me. I’d be happy if some of these words also stimulate your thoughts.

Words of the day:  Katrin Verclas on Mobile phone use in developing countries

  • Q by YK: What do you expect to technology developers? What kind of high technologies would you like for mobile phones to be useful in developing countries?
  • A by KV: Less expensive access. Easy to deploy. Tools deployable and useful, even if it is low-tech. It will largely help to carry on deeper conversations between technology and money owners, and mobile phone users.

1. Travel in the Web 2.0 age

  • How many people would use guidebooks in the future? — People may travel with a smart phone and may not need travel guidebooks in the future.
  • How can travel agents benefit from social networking sites? To get fresh info., real-time, weather, etc.

Info: Lonely planet is  integrated in iPhone applications at $15.99 –> Media fusion

YK thoughts: It’s a good question. But there are also people behind the net. Credibility of information counts, regardless of media.

Impressed ! —

2. Lucas Grolleau, Soundsgood inc., Paris: A sound designer describes his day   –> Creative!

3. Exhibition & demonstration

By Students, Art school of Univ. of Geneva

  • How people play with (exploit) mobile phones & computers & Internet, e.g. See things in ant’s eyes.

4. Technology is culture, by Basile Zimmermann, University of Geneva.

I can’t agree with him stronger.

5. It’s not smart but instinctive. That’s also good. Fabian Hemmert: Making Computers Stiff, Scratchy and Stubborn

We feel the interaction.Value of instinct, analogue value is being recognized & considered to be fun and comfortable.

6. Printing the internet out. Russell Davies, RIG:

  • We print blogs on news paper-sized papers. Made it to be business
  • Don’t forget about analogue friction
7. Internet & ICT training for Indian community in Brazil
Felipe Fonseca, media activist, Metareciclagem: hacking to climb the social ladder in Brazil.

  • Using old PCs, building an Internet café (?)
  • User education, training to be able to use PCs
  • Web site creation for an Indian community. Web site needed to cope with an aid organization, to post documents, to report activities, etc.
  • They don’t need e-mails, as most of them haven’t written a letter.
  • Principles: Panculturalism, creativity, networks
  • ICT Skills – Walk with users. “We should give and strengthen ICT skills of people to empower communities to live with information flows worldwide.”

8. YK thoughts on Generation
  • Young people are not so different from us.
  • But they are different.
  • No need to exaggerate but observe carefully.

9. Main stream communications companies  are watching Social Networking sites

  • Hire young people to find ways of multimedia integration, consumer watch, etc.e.g. TSR, Swisscom.
  • YK thoughts: They may not be integrated in internal structure to feed their market intelligence into existing operations. –> So difficult for the existing establishment to change and adapt to the progress of life with ICT as infrastructure.

10. People with ICTs

  • “Digital Eco System” –> This term is new to me!
  • Consumers want to be connected and participate

11. Power of social networking sites –> People are talking about companies outside their control.

  • easyJet on Twitter – Watching Customer complaints
  • “United broke my guitar” on YouTube
  • YK thoughts: Communications managers of a company should be proactive in social networking sites.

12. Digital magazines. Björn Jeffery, Bonnier R&D: The ten design principles behind Mag+

  • Sense of completion is completely lost on the web. Hence in the digital magazine design concept, installed a clearly defined beginning and end.

13. Cultural diversity is resource, as we must go for international business. A young man, CEO of a start-up company

14.  Power of social networking on political scene

  • MyBO – During the Obama’s presidential campaign, social media was used and it fundamentally changed political campaigning process
  • Social networks have  changed the way people was organised.
  • Created a feeling that they knew him –> Emotion
  • BO changed from “For the people” to “With the people”
15. Digital natives

  • “Digital natives” don’t exist. It’s a claim, a label which one puts on him/herself.
  • This myth is created by economic, cultural, etc. reasons.
  • 2 billions humans are online
Missed Lift?
  • My friend and a professional blogger, Stephanie has posted writing up of all the sessions in her blog. That’s a lot of work! Thank you, Steph.
  • Videos of all the session are posted at Lift web site.


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Author: Yoshiko KURISAKI (栗崎由子)

I am Yoshiko Kurisaki, Japanese, executive consultant specializing in cross-cultural management between Europe and Japan. Being based in Geneva, I travel between Europe and Japan. Culture may be a stop factor in business. That said, if you go beyond that, culture is a vaIuable source of inspirations and innovation. I help European businesses to turn cultural barriers to innovation.   栗崎由子(くりさき よしこ)、ダイバーシティ マネジメント コンサルタント。二十余年間欧州の国際ビジネスのまっただ中で仕事をしてきました。その経験を生かし、日欧企業むけにビジネスにひそむ異文化間コミュニケーションギャップを解消し、国籍、文化、性別など人々の違いを資源に変えることのできるマインドセットを育てるための研修やコンサルティングを行なっています。文化の違いは”面倒なこと”ではなく新しい価値を生み出す源泉です。日本人の良さを国際ビジネスに生かしながら、違いを資源に変えて価値を創造しましょう。ジュネーブ在住で、日本とスイスを往復しています。

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