I’m listing randomly words which I’ve caught during three says of Lift ’10 and which were inspiring for me. I’d be happy if some of these words also stimulate your thoughts.
- Q by YK: What do you expect to technology developers? What kind of high technologies would you like for mobile phones to be useful in developing countries?
- A by KV: Less expensive access. Easy to deploy. Tools deployable and useful, even if it is low-tech. It will largely help to carry on deeper conversations between technology and money owners, and mobile phone users.
1. Travel in the Web 2.0 age
- How many people would use guidebooks in the future? — People may travel with a smart phone and may not need travel guidebooks in the future.
- How can travel agents benefit from social networking sites? To get fresh info., real-time, weather, etc.
Info: Lonely planet is integrated in iPhone applications at $15.99 –> Media fusion
YK thoughts: It’s a good question. But there are also people behind the net. Credibility of information counts, regardless of media.
Impressed ! —
2. Lucas Grolleau, Soundsgood inc., Paris: A sound designer describes his day –> Creative!
3. Exhibition & demonstration
By Students, Art school of Univ. of Geneva
- How people play with (exploit) mobile phones & computers & Internet, e.g. See things in ant’s eyes.
4. Technology is culture, by Basile Zimmermann, University of Geneva.
I can’t agree with him stronger.
5. It’s not smart but instinctive. That’s also good. Fabian Hemmert: Making Computers Stiff, Scratchy and Stubborn
We feel the interaction.Value of instinct, analogue value is being recognized & considered to be fun and comfortable.
6. Printing the internet out. Russell Davies, RIG:
- We print blogs on news paper-sized papers. Made it to be business
- Don’t forget about analogue friction
- Using old PCs, building an Internet café (?)
- User education, training to be able to use PCs
- Web site creation for an Indian community. Web site needed to cope with an aid organization, to post documents, to report activities, etc.
- They don’t need e-mails, as most of them haven’t written a letter.
- Principles: Panculturalism, creativity, networks
- ICT Skills – Walk with users. “We should give and strengthen ICT skills of people to empower communities to live with information flows worldwide.”
- Young people are not so different from us.
- But they are different.
- No need to exaggerate but observe carefully.
9. Main stream communications companies are watching Social Networking sites
- Hire young people to find ways of multimedia integration, consumer watch, etc.e.g. TSR, Swisscom.
- YK thoughts: They may not be integrated in internal structure to feed their market intelligence into existing operations. –> So difficult for the existing establishment to change and adapt to the progress of life with ICT as infrastructure.
10. People with ICTs
- “Digital Eco System” –> This term is new to me!
- Consumers want to be connected and participate
11. Power of social networking sites –> People are talking about companies outside their control.
- easyJet on Twitter – Watching Customer complaints
- “United broke my guitar” on YouTube
- YK thoughts: Communications managers of a company should be proactive in social networking sites.
12. Digital magazines. Björn Jeffery, Bonnier R&D: The ten design principles behind Mag+
- Sense of completion is completely lost on the web. Hence in the digital magazine design concept, installed a clearly defined beginning and end.
13. Cultural diversity is resource, as we must go for international business. A young man, CEO of a start-up company
14. Power of social networking on political scene
- MyBO – During the Obama’s presidential campaign, social media was used and it fundamentally changed political campaigning process
- Social networks have changed the way people was organised.
- Created a feeling that they knew him –> Emotion
- BO changed from “For the people” to “With the people”
- “Digital natives” don’t exist. It’s a claim, a label which one puts on him/herself.
- This myth is created by economic, cultural, etc. reasons.
- 2 billions humans are online