Telecom and media shaken by the power of packets and broadband

Vinton Cerf on the power of packets“, an online video program, “Tea with The Economist”, 5 Jan. 2011, was inspiring.

Vint said:

  • The underlying technology of the Internet, packet communications, has unchanged.
  • The ever-increasing speed of broadband network exceeded the speed for human beings to see videos.
  • We can transform a wide variety of information, from print media to videos, in a packet form.
  • Packets don’t recognise information contents. The just keep transmitting them.
  • This means that future of communication will be performed by file transfer.
Vint Cerf

This would be a terrifying statement for existing players of telecommunications, media owners and contents producers, especially for large ones.

A long-lasting business model of telecommunications carriers that they make money from the hours during which users hold lines will not valid any more. Media giants have to create innovative ideas to distribute contents over smart and personalised ICT device, such as smart phones and tablets such as iPad.

It is not a coincidence that Rupert Murdoch’s News Corporation is publishing an iPad-only newspaper, The Daily, and its image has been just published. What’s important in this newspaper is that it will be a paid subscription.

Will and how many readers are willing to pay for the contents over the iPad is an interesting question and worth following up. What I see here is a challenge of an established print media to ride on the changing media habit of readers. ICT is behind the change.

A paradigm change in is coming to be reality very fast.

In 2011, it will be interesting to see innovative ideas from old and emerging players in the fast-moving ICT and media industries, that involve telecom carriers, publishers, SNS innovators, a variety of contents produces and providers, and more.

This is what iPad-only newspaper will look like
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Author: Yoshiko KURISAKI (栗崎由子)

I am Yoshiko Kurisaki, Japanese, executive consultant specializing in cross-cultural management between Europe and Japan. Being based in Geneva, I travel between Europe and Japan. Culture may be a stop factor in business. That said, if you go beyond that, culture is a vaIuable source of inspirations and innovation. I help European businesses to turn cultural barriers to innovation.   栗崎由子(くりさき よしこ)、ダイバーシティ マネジメント コンサルタント。二十余年間欧州の国際ビジネスのまっただ中で仕事をしてきました。その経験を生かし、日欧企業むけにビジネスにひそむ異文化間コミュニケーションギャップを解消し、国籍、文化、性別など人々の違いを資源に変えることのできるマインドセットを育てるための研修やコンサルティングを行なっています。文化の違いは”面倒なこと”ではなく新しい価値を生み出す源泉です。日本人の良さを国際ビジネスに生かしながら、違いを資源に変えて価値を創造しましょう。ジュネーブ在住で、日本とスイスを往復しています。

2 thoughts on “Telecom and media shaken by the power of packets and broadband”

  1. Dear Yoshiko,

    Happy New Year to you!

    Thanks for your interesting post.

    I’m always sceptical when I hear about tools that are voluntarily limited in capacity when these are “naturally” gifted for more purposes and capacity.

    The iPad-only newspaper is a good example. It would be interesting to hear Vint Cerf’s opinion about it.

    In the meantime, I recommend a good book, “Content” by Cory Doctorow, which you can download here:
    http://craphound.com/content/download/
    (and read on your tablet – not the News Corp. one, though 😉

    1. Hello Rapha,

      Good point! and I fully agree.

      I take this iPad-only newspaper as an experiment. A form of electronic newspaper will change / evolve in the future, shaped by comments by readers, especially in the form of sales performance. What’s important is to do something, rather than spending time for thinking.

      Thanks for a lint to an interesting reading. Will take a look!

      Ciao, Yoshiko

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