ECO and consumer concerns of car manufacturing industry, Geneva Motor Show 2010

I visited the 80th International Motor Show held Geneva, 4-14 March 2010.

Fancy cars

I observed an increased response by car manufacturers to the environment concern. Compared with my last visit of the show in 2007, it is a remarkable change all the major companies exhibited hybrid cars. In 2007, only Honda exhibited a hybrid car already in use in the market place. Not only for cars for the general consumers, such as Nissan and Volks Wagen but also high-end sports cars have launched hybrid cars in their own concepts. Hybrid engine has become a trend, as long as this show is concerned.

SUBARU exhibited electric cars used by Japan Post and Tokyo Electricity Corp. (See photo)

SUBARU electric car used by Japan Post
Ferrari Green Car, Hybrid

To catch up the trends, the luxury sports car manufacturers have also launched hybrid cars.  Both Porche and Ferrari announced their first cars with hybrid engines. (See Photo Ferrari Green Car)

Fans of sports cars with strong engines have a mixed feeling. They like strong cars regardless of CO2 emission levels. At the same time, they also feel it responsibility of manufacturers not to damage the environment. Most of them seemed to think it inevitable, and desirable even though they have to compromise their exicitment with fancy sports cars, that luxury sports car constructors walk with the environmental concerns of the people worldwide.

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Author: Yoshiko KURISAKI (栗崎由子)

I am Yoshiko Kurisaki, Japanese, executive consultant specializing in cross-cultural management between Europe and Japan. Being based in Geneva, I travel between Europe and Japan. Culture may be a stop factor in business. That said, if you go beyond that, culture is a vaIuable source of inspirations and innovation. I help European businesses to turn cultural barriers to innovation.   栗崎由子(くりさき よしこ)、ダイバーシティ マネジメント コンサルタント。二十余年間欧州の国際ビジネスのまっただ中で仕事をしてきました。その経験を生かし、日欧企業むけにビジネスにひそむ異文化間コミュニケーションギャップを解消し、国籍、文化、性別など人々の違いを資源に変えることのできるマインドセットを育てるための研修やコンサルティングを行なっています。文化の違いは”面倒なこと”ではなく新しい価値を生み出す源泉です。日本人の良さを国際ビジネスに生かしながら、違いを資源に変えて価値を創造しましょう。ジュネーブ在住で、日本とスイスを往復しています。

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