Contest of cars with anime characters painted all over

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Pick of the week from Japan, 21 – 25 August

21 Aug. Brilliant photographs! 200 of Itahsa contest in the Shimizu Port with the Mount Fuji and the ocean in background

SISFES (Shimizu Itasha Seaside Fes), a festival of cars decorated by characters of animations and Manga, called “Itasha“, was held in Shimizu Marine Park and its surrounding areas (Shimizu-shi, Shizuoka.ken) on 20th August. Approximately 170 cars, and approximately 30 motorcycle got together from in and outside the prefecture including metropolitan Tokyo area and the Western regions of Japan.

Enourmous nergy of manga and anime lovers contributes to the regional economy.

A number of events of Itasha are held all over Japan every year, in cities and rural areas, even such remote spot as a water dam site. What an energy of those who are enthusiast of cars heavily decorated by anime characters!

What’s behind of these flourishing Itasha festivals is the need for great events that will provide business for local shops, restaurants, hotels, etc.





  • The news items referred here are picked up from “Asahi Digital”, and translated by Europe-Japan Dynamics. The cited titles or articles are not an official translation by the Asahi Newspaper.


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投稿者: Yoshiko KURISAKI (栗崎由子)

I am Yoshiko Kurisaki, Japanese, executive consultant specialising in cross-cultural management between Europe and Japan. Having lived in Europe for about 30 years, I'm back to Japan. Culture may be a stop factor in business. On the contrary, if you go beyond that, culture is a valuable source of inspirations and innovation. I help European businesses to turn cultural barriers to innovation.   栗崎由子(くりさき よしこ) 本当に使えるビジネス英語の活用コンサルタント。欧州で30年間、世界230か国以上の人々と仕事をして体得した本物の国際コミュニケーションのコツをお教えします。あなたの仕事が進みます、交渉が捗ります。無料相談(30分)はこちらからどうぞ →


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