Contest of cars with anime characters painted all over

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Pick of the week from Japan, 21 – 25 August

21 Aug. Brilliant photographs! 200 of Itahsa contest in the Shimizu Port with the Mount Fuji and the ocean in background

SISFES (Shimizu Itasha Seaside Fes), a festival of cars decorated by characters of animations and Manga, called “Itasha“, was held in Shimizu Marine Park and its surrounding areas (Shimizu-shi, Shizuoka.ken) on 20th August. Approximately 170 cars, and approximately 30 motorcycle got together from in and outside the prefecture including metropolitan Tokyo area and the Western regions of Japan.

Enourmous nergy of manga and anime lovers contributes to the regional economy.

A number of events of Itasha are held all over Japan every year, in cities and rural areas, even such remote spot as a water dam site. What an energy of those who are enthusiast of cars heavily decorated by anime characters!

What’s behind of these flourishing Itasha festivals is the need for great events that will provide business for local shops, restaurants, hotels, etc.





  • The news items referred here are picked up from “Asahi Digital”, and translated by Europe-Japan Dynamics. The cited titles or articles are not an official translation by the Asahi Newspaper.


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Author: Yoshiko KURISAKI (栗崎由子)

I am Yoshiko Kurisaki, Japanese, executive consultant specializing in cross-cultural management between Europe and Japan. Being based in Geneva, I travel between Europe and Japan. Culture may be a stop factor in business. That said, if you go beyond that, culture is a vaIuable source of inspirations and innovation. I help European businesses to turn cultural barriers to innovation.   栗崎由子(くりさき よしこ)、ダイバーシティ マネジメント コンサルタント。約30年間欧州の国際ビジネスのまっただ中で仕事をしてきました。その経験を生かし、日本発グローバル人材を育てるための研修やコンサルティングを行なっています。文化の違いは”面倒なこと”ではなく新しい価値を生み出す源泉です。日本人の良さを国際ビジネスに生かしながら、違いを資源に変えて価値を創造しましょう。

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