No working mother in picture books for children?

Welcome to Europe-Japan Dynamics!

This is our blog page.

Please click here for what we do.
Please click here for who we are.


Pick of the week from Japan, 31 July – 4 August

3 Aug. No working mother in picture books for children? Barriers blocking telling stories of various families

I am a journalist of 35 years old with a daughter of two years old. My wife who also has a full time job alerted me recently that little picture books tell stories of a family where both parents work. 

The number of double income household has surpassed the number of single income one since decades. This fact however is not reflected in children’s picture books in Japan.

The journalist in the article interviewed authors and publishers of children’s books and found a still conservative attitude of the publishers. One publisher said, “We can’t go into detail of a model of a family as one family model will make people with other types of family feel “it’s not for me”.

Is it the only reason?

Why publishers are so much afraid of including working mothers in children’s books, despite the fact that population of mothers who are housewives are less than those who have a job?

I see here a strong Japanese attitude of being afraid of the change. Any change will create unexpected consequences in expected and unexpected ways. This is what the Japanese almost automatically try to avoid.

It’s not data that convinces the Japanese, but the perception. Thus publishers stick to an outdated model of a family as it is safer than taking consequences of a change.

Such an attitude support stability of the Japanese society. This however is a double-edge sward. For the same reason, Japan is keeping a half of its population in a stereo-typed image.

  • The news items referred here are picked up from “Asahi Digital”, and translated by Europe-Japan Dynamics. The cited titles or articles are not an official translation by the Asahi Newspaper


  • Interested in our cross-cultural trainings, coaching and consulting to move forward business with Japan? Please talk to us.




Author: Yoshiko KURISAKI (栗崎由子)

I am Yoshiko Kurisaki, Japanese, executive consultant specializing in cross-cultural management between Europe and Japan. Being based in Geneva, I travel between Europe and Japan. Culture may be a stop factor in business. That said, if you go beyond that, culture is a vaIuable source of inspirations and innovation. I help European businesses to turn cultural barriers to innovation.   栗崎由子(くりさき よしこ)、ダイバーシティ マネジメント コンサルタント。二十余年間欧州の国際ビジネスのまっただ中で仕事をしてきました。その経験を生かし、日欧企業むけにビジネスにひそむ異文化間コミュニケーションギャップを解消し、国籍、文化、性別など人々の違いを資源に変えることのできるマインドセットを育てるための研修やコンサルティングを行なっています。文化の違いは”面倒なこと”ではなく新しい価値を生み出す源泉です。日本人の良さを国際ビジネスに生かしながら、違いを資源に変えて価値を創造しましょう。ジュネーブ在住で、日本とスイスを往復しています。

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s